Sport

SPIRIT OF SQUASH

Was founded in 2009 to introduce children to the sport of squash through initiatives that encourage academic, athletic and personal achievement. The organisation will also encourage top juniors from around the world through a sponsorship program of events, coaching and mentoring to pursue careers as professional sportsmen and women.

Spirit of Squash was founded by designer and entrepreneur James Sandwith, private equity investor Stephen Welton, and hedge fund chief executive Anthony Todd. The idea is to combine their experience in marketing, fund raising and business, to create an organisation that provides children with the chance to enjoy and learn from playing squash. The three founders are all amateur sportsmen who continue to see sport as central to life and want as many children as possible to be able to develop useful life skills from playing games.

beBRAND provides design and technology services to Spirit of Squash to help them establish their brand. See SpiritofSquash.com for further information.