Culture, Retail & Fashion

EDDIE CATZ

Combines an enriching experience for children who can play and learn in a safe and clean environment while offering parents a grown-up space to relax, read the newspaper, and have a meal. This idea of edutainment is well proven in the US but had not been explored in the UK. beBRAND worked with the management team through their fund raising and start-up phases to develop a brand theme and translate these ideas into the first Eddie Catz site on Putney High Street. Graphic design, interior & retail planning, and branded signage brought the 6000 sq ft site to life. We also created their web site EddieCatz.com.

The business has evolved since those early days in 2005. beBRAND has helped them establish a second venue at Wimbledon on a larger more successful format. The Flash web site has been expanded, an online store was launched in 2009, and EddieCatz.com will be enhanced further in 2010 on a new platform. We expect a third venue, west of London, to open in the summer of 2010.