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Corporate & Fin. Services

Redx Pharma

Redx Pharma launched in October 2010 with a name, identity and marketing materials created by beBRAND. Redx acquired the intellectual property and other assets of Bradford Pharma (an existing beBRAND client) and it was clear growth would follow a successful £1.9m fundraising exercise. The naming system included a number of research entities Redx Cardio, Redx Flu, Redx Antibiotics and Redx Pain, all poised to emerge as subsidiaries as their pipelines develop. A web site – RedxPharma.com – was designed and launched by beBRAND as a communication channel with the pharmaceutical and investment communities.