The World Squash Federation is launching Back the Bid 2020 to tap into the huge support players, clubs and corporate organisations are showing towards Squash's campaign to get the sport into the Olympic Games.
The new WSF concept will also support development initiatives to attract more young people into the sport, who could aspire to compete in the Games.
"With individuals and companies expressing an interest in supporting our Olympic campaign, we felt now was the right time to provide an opportunity for them to do so through Friends of World Squash", said WSF President N Ramachandran.
"I have been struck during the years of my Presidency what an enormous reservoir of goodwill there is for our sport, especially from our huge playing community across the world. They all are keenly interested in where squash is and what we are trying to achieve and I'm often asked "how might I help?".
"Back the Bid 2020 is designed to provide exactly that opportunity," added Ramachandran.
"Inclusion in the Olympic Games is a huge opportunity for Squash, especially for youngsters who will come into the sport - and the feedback we have had from fans world-wide since launching our 2020 Olympic campaign in July has been phenomenal. Many just want to play their part and Back the Bid 2020 will enable them to do so."
Everybody backing the bid will automatically become a Friend of World Squash, the ongoing linked WSF programme.
For further details contact James Sandwith at beBRAND.
A new web site KnowNoBounds.net which includes an enhanced identity and the use of striking silhouette photography, has launched today.
The site represents a streamlining of online content encouraging Know No Bounds's clients to be more proactive. The firm's identity has been developed further, not just online, but through forms, document templates and images that work in presentations, print and digital applications.
In describing beBRAND's design team who created the web site, Know No Bounds's President Sarah Dale said simply: "brilliantly talented".
Independent Financial Advisor Rosan Helmsley has commissioned beBRAND to create a logo to celebrate their ten years in business. This will be applied to stationery and marketing materials through 2011 and will be a central feature of their annual golf day at the end of May. A publication will be produced for their clients and for broader marketing purposes, looking back on ten years of the financial markets and combining insight and forecasts for the near future. beBRAND will design, manage and produce the editorial for this new magazine.
beBRAND created Rosan Helmsley's initial identity in 2001 and has designed marketing and event materials, publications and digital solutions, ever since.
James Sandwith joins World Squash Federation's Marketing & Communications Commission - 14 March 2011 + –
James Sandwith, Director of beBRAND, has joined a newly formed Commission to advise the World Squash Federation (WSF) on the branding, marketing and promotion of squash around the world. James joins a team with representatives from Latin America, Europe and the Far East under the leadership of the Egyptian WSF Vice President Mohamed El Menshawy.
Spirit of Squash will launch its first community project at the Sobell Leisure Centre (SLC) in north London. Five consecutive open days from Monday 21 to Friday 25 February, 10.30am to 3pm, will enable hundreds of local kids to try squash for the first time under the supervision of experienced coaches. As ever beBRAND will be supporting the initiative providing marketing materials, photographic services and online support.