2010 News

Following the design of an identity and stationery for PharmEcosse earlier in 2010, beBRAND has now created a web site – PharmEcosse.com – to help raise awareness of the business and its progress in developing novel therapeutics for wound care, specifically in the area of scar prevention and reduction.

Redx Pharma is a UK-based company developing new drug candidates using the broad-based potential of its innovative Redox Switch™ platform. The company's name, identity and marketing materials have been designed by beBRAND following a year long advisory role during which Redx raised £1.9m of additional capital from the public and private sectors. The new company was launched on 13 October 2010.

The identity system has been designed to include a number of research entities Redx Cardio, Redx Flu, Redx Antibiotics and Redx Pain, all poised to emerge as subsidiaries as their pipelines develop. A web site – RedxPharma.com – was designed and launched by beBRAND as a communication channel with the pharmaceutical and investment communities.

The work follows a 2009 commission to reposition and rename Bradford Pharma.

The Super Series Finals is the squash tournament at the culmination of the professional tour to which the world's top eight players are invited. The event is held at The Queen's Club in London where a compelling combination of top quality sport and personal / corporate entertainment is available within the club's wonderful facilities and amongst an elite gathering of enthusiasts.

A network of Supporters has been established to help market the event and the potential for individuals, brands and companies to entertain at Queen's. It's part of a broader mission to improve the viability of squash as it seeks to establish itself not just as a world class sport but as world class entertainment.

James Sandwith is hoping to co-promote the Spirit of Squash initiative at the Super Series Finals, to coincide with the launch of its first community project in London offering young people the chance to play squash and benefit socially through sport. Spirit of Squash will work with local schools and youth centres providing supervised sessions at public facilities. Plans will evolve through the autumn.

The Super Series Finals take place from Tuesday 11th to Saturday 15th January 2011. Contact James Sandwith at beBRAND if you would like your brand or business to develop an association with this event.

PharmEcosse is a UK-based clinical-stage company developing novel therapeutics for wound care, specifically in the area of scar prevention and reduction. beBRAND was appointed to create their visual identity and to apply it to stationery and marketing materials.