2001 News

beBRAND is pleased to announce the appointment of Ron Bird to its Board of Advisors. Ron is an independent IT architect specialising in the design of interactive products.

After training at Central St. Martin's School of Art and spending his formative design years at Xerox with their Human Factors User Interface team, he has worked with clients such as IBM, BT (including the Concert user interface and interaction specification documentation), Reuters (where he set up the graphical user interface design team), Symbian (where he helped develop the Quartz product interaction and was involved with the Bluetooth implementation and development team), Silver Platter (the medical data base company, where he helped redesign their search engine interface and interaction), Siemens (he wrote their user interface and interaction specification document, hailed by its review board as the finest they had seen), TIAG in Hong Kong (where Ron lead the architecture design for the professional stockmarket trading product for The Stockmarket Channel, doing the same in Indonesia for Antara). In Japan he lead the architecture design for Yamachi's domestic stockmarket trading web product. Ron was the user interface designer for the world's first in flight entertainment system, first shown at the Paris Air Fair 1989.

Most recently Ron has been with Tarantella Inc. a NASDAQ listed software company, where he was their Creative Director.

Ron is presently with Hutchison 3G working with their user interface team on the next generation of mobile devices.

Ron has spoken at conferences in London, Singapore, Hong Kong and Tokyo. He has lectured at The Royal College of Art, Middlesex University, Coventry University and Imperial College London.

His work has featured in Virginia Howlett's book 'Visual Interface Design for Windows'.

He is a member of The Chartered Society of Designers, Associate Member of the Ergonomics Society, The Association of Computing Machinery, The British Computing Society HCI group and is Past Vice President of The Colour Group.

TheBestDesigns.com Award

The Best Designs recognizes personal and professional web sites that represent outstanding design. They review more than 400 sites per month selecting those few with a genuine artistic expression or quality of design. TheBestDesigns.com is for those seeking the logic of serious design combined with real creativity on the web. It receives more than 30,000 visitors per month.

beBRAND.net is now featured on mediainspiration.com – an online resource for the creative industry.

Click on New Additions, as of 8 October 2001, and find beBRAND.net cited as an example of a Flash Enhanced web site.

www.mediainspiration.com

Brand and identity consultants beBRAND announce the launch of their online jukebox beLOUD which gives recording artists the opportunity to present their music to an international audience.

Please read the attached prospectus for more information.

beLOUD is enjoyed at www.beBRAND.net.

James Sandwith has acquired Interaction Graphics Limited and is relaunching the company as beBRAND. beBRAND will help clients develop brands and identities in the digital marketplace.

beBRAND.net launches on 24 September and will be developed to offer companies an alternative platform for building their brand. Not simply offering consulting services, the site will be a hub for information on branding trends as well as a showcase for innovative solutions from any business sector. The breadth of content, including beLOUD – a music jukebox – will help to ensure a diverse range of subject matter and site visitors.

beBRAND client and Independent Financial Adviser Rosan Helmsley has launched their web site rosan-ifa.com.