Celebrity endorsed start-up The Lifestyle Institute has commissioned beBRAND to nurture its brand and create its web site. The Lifestyle Institute offers health, fitness and beauty solutions, and particularly promotes vibration training using state of the art Power-Plate equipment. The first Lifestyle studio will open in Soho in autumn 2006 with others following across London and beyond in 2007. Look out for TLI-London.com soon.

Ilana joins us from the music world where she has managed events at clubs and venues for many years. A musician and singer in her own right she will invigorate our music enterprise beLOUD, which will relaunch in autumn 2006.

Following a board reshuffle and reassessment of its project, Central Railway has appointed beBRAND to revise its identity and web site Central-Railway.co.uk. The challenge is to create an effective online lobbying tool so Central Railway can present a clear case to government, transport groups, businesses and environmentalists.

beBRAND has been commissioned by Simply Apartments to write, design and produce a brochure promoting its latest property to the investor and corporate rental markets. This will be the first in a series of such brochures, each with its own identity, as Simply Apartments extends its portfolio.

Legendary tailor Nutters welcomed the ever-innovative jeweler Grima to their new Savile Row premises for a co-promotional photoshoot. Exquisite jewellery was used to decorate the buttonholes of bespoke suits. beBRAND’s James Sandwith explains, “It was a meeting of minds. Both brands celebrate craftsmanship and have a history of innovation. They are eccentric and sophisticated and thrive on creating unique pieces for their clients. Why wouldn’t a Nutters customer replace his buttonhole with an opal and diamond pendant? It would be perfectly Nutters; and perfectly Grima. After all you can tell a lot about a man by his buttonhole.” Music and filmstar photographer Eugene Adebari shot the magnificent images, which can be seen at beBRAND.net.

Lifehaus, a start-up company that aims to lead the way in sustainable house-building, has appointed beBRAND to create an identity that reflects its green credentials and to design and build a web site promoting the environmentally responsible construction techniques used in its developments. Visit Lifehaus.co.uk.

Grima, one of the world’s most daring and innovative jewellers, has appointed beBRAND to help capitalize on its heritage and reach new customers. Initial work will include a press campaign and exploring joint promotional opportunities.