has a rare combination of strategic, creative and technical skills. He has run the business since founding beBRAND in 2001, and leads client projects as a strategic or creative director.

James was trained as a product designer and spent his early years working for The Reuters Usability Group and for Motorola developing an entirely new concept in Personal Telephones. He then led the product development group at Helium 3, fusing internet technology with industrial design to create cutting edge consumer electronic devices.

He co-founded internet technology company designSpirit in 1999. designSpirit developed the BBC's Beyond 2000 Millennium Project, their Digital Archive Project intranet site and a News 24 application; worked for the Ericsson, Motorola, Nokia consortium; DID (The Directory of International Architecture and Design); and several interactive entertainment services. Within 10 months a major e-commerce company offered a multi-million pound deal to acquire designSpirit.