James Sandwith founded the company in 2001 to offer brand, identity and marketing services. But it was always part of a broader vision of advisory work, research & development and product sales and we have entered into a number of joint ventures, sometimes with clients, to develop brand-related commercial activity.

Our expertise is principally channeled toward client solutions but we also explore the development of brands for ourselves. Examples of our own brands include beWARE (our street fashion enterprise); beLOUD (our online music enterprise); beINVENTIVE (an R&D team which partners university hothouses / spin-offs to develop entertainment interface and product concepts).

It's one business, but a portfolio of brands.